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How to create a profitable and scalable Health Coaching business with less stress & more freedom.
The 5-step proven formula to creating a six figure health coaching business and beyond.
Health coaching is one of the fastest growing industries in the health and wellness field.
According to Precedence Research, the global health coach market size was estimated at $14.48 billion in 2021 and is predicted to hit over $25.95 billion by 2030.
The demand for health coaches is here and the world needs more health coaches like you to meet the demands.
The problem is they don’t know you exist.
You solve a unique problem that no one else can. Not even doctors... because they don’t have the knowledge and expertise that you have.
They don’t have the certifications and training you went through.
But here’s the problem:
When you got your health coach certification, they didn’t tell you how difficult it is to start and run your own business. They taught you nothing about marketing and how getting clients requires consistent prospecting.
If you’re a health coach, the biggest challenge you’re probably having is maintaining a consistent flow of new clients.
Who This Is For
New Health Coaches: Just starting out but struggling to get consistent clients and feeling discouraged.
Experienced Health Coach: Wants to serve a bigger audience, struggling with sales and marketing, and feeling overwhelmed with technology.
You tried other programs that promise you results but they didn’t work out.
You’re feeling discouraged and exhausted both mentally and financially.
Instead of building your business: You’re spending all your time trying to learn tech and marketing and still getting nowhere.
You want to work less while making an impact on people all over the world
Have more freedom to work from anywhere
You want to scale your business to six figures and beyond
If this sounds like you, then keep reading because I’m about to reveal the 5-step process to scale your health coaching business to six figures and beyond so you can work less, stress less, and have more freedom.
About Me
Since 2001
Graphic Design • Web Design • Digital Marketing
Before we get started, I just want to tell you a little bit about myself.
My name is Cheung Vong and I started my online business back in 2001 to help businesses with websites and marketing.
I’ve also won some awards for my work and currently have 9 digital marketing certifications from DigitalMarketer.
I’ve worked with a lot of different companies over the years and a lot of them have been in the health and wellness industry.
In 2019, my wife, who was an Occupational Therapist, decided to become a health coach and start her own business. She didn’t know much about starting a business, websites or marketing.
So I ended up helping her get her health coaching business off the ground. And it wasn’t easy. There’s a lot that goes into setting up a health coaching business, including branding, website, brochures, business cards, presentations, client intake forms, lead magnets, blog posts, podcast, videos, social media posts, and sales funnels!
We started from the ground up.
I already had a background in graphic design and web design so I was able to create her website, logo, brochure, business cards, lead magnet, and help with tech stuff.
But it still took hundreds of hours to create everything.
Then the pandemic hit.
We had to figure out how to get her business completely online and virtually.
We bought courses and spent a lot of money on coaching for the business.
We learned a lot and created a system that worked.
5-step formula for success
Here’s the truth: To create a scalable and profitable health coaching business, you need to 5 key elements.
Niche
Create a Signature Program
Lead Generation
The Funnel
The Engine
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Step 1: Pick a niche
Solve a specific problem for a specific audience.
General vs. Specialist
Less competition
Easier to target
Position yourself as an expert
The first step is to pick a niche.
When people ask “what you do?” and you say “I’m a health coach.”
Most people aren’t gonna know what that is.
Does that have to do with nutrition? Exercise? Weight loss?
So you need to solve a specific problem for a specific audience.
This helps to differentiate yourself from the competition,
It’s also easier from a marketing standpoint because you can target a specific audience, and it helps to position yourself as the expert.
People like to buy targeted solutions, not general ones.
So, instead of saying you help “men lose weight” or “women get fit,” dig deeper to uncover your audience’s specific pain points. Maybe something like “weight loss for busy moms.”
Here are some other niche ideas:
Show corporate dads how to lose 20+ pounds forever without dieting
Empower working millennials to go from sugar burners to fat burners
Prevent college students from gaining ‘The Freshman 15″
Help men and women drop 100+ pounds for good on a ketogenic diet
Re-educate corporate America on the far-reaching effects of processed food
Help women lose weight and gain energy so that they can confidently attack their dreams
Show single parents how to feed their families primally on a budget
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Step 2: Signature Program
The second step is to create a signature program that is unique and only you offer. People need to have a reason to buy from you and not from someone else.
12-week transformation program
Step by step roadmap or blueprint that takes the customer from point A to point B
Test the program on friends and family for free or little cost.
Use those first clients to get testimonials
Coaching Models
1:1 coaching
Group Coaching
Hybrid Coaching
One-on-one Coaching Model
1:1 coaching has pros and cons. It limits the amount of clients you can work with, but it also gives your clients the individual attention that some of them need.
Problem: Not scalable and can only serve a certain number of client.
The 1:1 coaching model is pretty straightforward… you work with an individual client and cater to their needs.
While one-to-one coaching is really great for working with people who wish to transform their lives, it has limitations.
As a coach, you can only reach so many clients in the time you have.
Group Coaching Model
Group coaching can be offered to organizations or groups and can reach a bigger audience.
Group coaching, also has pros and cons as well. It leverages your time and allows you to scale your business, but sometimes your clients don’t get the individual attention they would like.
So how can you help more people in the time that you have?
The answer is group coaching.
This approach is becoming really popular in organizations where it makes better use of employees’ time and can also help with overall stress management and health of the company.
But while group coaching leverages your time by serving more people and can allow you to scale your business, your clients may not get the individual attention they would like.
Hybrid Coaching Model
A great way to deliver your service is by using the Hybrid Coaching Method, which is a highly leveraged automated coaching system that virtually delivers your coaching online through courses and group calls.
With the hybrid model, you can scale your coaching business at a much higher level and serve many more clients around the world, instead of having to work with them locally and in person.
In addition to being able to serve a lot more clients, there are more benefits like:
You can virtually work from anywhere and at anytime
Charge less so it’s a lower barrier to entry for your clients
You can work less once you have the system in place
You can upsell clients who want 1:1 coaching sessions and charge more
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Step 3: Lead Generation
To get clients, you need to have a way of generating leads and attract them.
Create traffic sources to your website, services, and offers.
There are several ways to do this:
Organic Marketing
Paid Advertising
Partnerships
Groups
Organic Marketing
Send emails, post on social media, and write valuable blog content that helps your ideal customer.
Paid Advertising
Using paid ads will let you target a specific audience and get your message in front of them. It will cost some money but you can also completely automate your lead generation. This can be powerful if you do it correctly!
Partnerships
Develop a partnership with someone who already shares the same audience as you. Maybe they’re a blogger or is an influencer on YouTube or Instagram. Offer them a referral fee or help promote their products or services to your audience. It can be a win win for the both of you.
Groups
Starting a Facebook group is a great way to build your own audience and promote your products and services. You want to create a group that will help and support your ideal customer.
You can also join other groups to help the same type of audience.
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Step 4: The Funnel
Create an automated sales funnel that leads your prospect to your core offer.
Lead Magnet
Landing Page
Thank You / Booking A Call
Booking Page
Thank You Page
Lead Magnets
You’ll want to create an irresistible offer (a.k.a lead magnet) to entice people to sign up to your email list.
Here are some ideas for lead magnets:
Freebie download: Checklist, whitepaper, workbook, meal planner
Video series
Webinar
Here’s the basic concept of a sales funnel:
Potential customer finds your content through an ad, blog post, social media post, podcast, or YouTube and signs up to get the free lead magnet.
When the potential customer gets the lead the magnet and finds value from it, they start to trust you and your knowledge. You offer them a free initial consultation or coaching session to see if it’s a good fit.
Once you get them on a call, they get to know you one on one and are more confident in working with you.
Here’s what the workflow looks like.
You have sources like facebook, ads, blog posts, YouTube, and social media that will drive traffic to your to your landing page.
Once they sign up for your lead magnet, they get a Thank you page which is also a chance to Book A Call with you. This also sets off a trigger to deliver the lead magnet to their email.
If they click the call to action to book a call, they go to the booking page where there’s a calendar to pick a date and time.
Once they are scheduled, they will be taken to another Thank You page for the booking.
This also triggers emails to deliver the confirmation emails and reminders for the booking.
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Step 5: The Engine
Now you need the system to put everything together to streamline and automate the process.
Website
Landing Pages
Email Marketing
Forms
Calendar software for scheduling and booking
Automation software to set up workflows and triggers
This is very important because this is where the magic happens. Without the system, you won’t be able to automate everything from email sequences, calendar bookings, reminders, and text messages.
Website
You’ll need a website for your business.
You can either hire a web designer and developer, or you can set up your own website with something like Squarespace or Wix.
But I recommend using the downloadable version of WordPress from Wordpress.org because it gives you the most flexibility.
Landing Pages
You’ll also need to build landing pages, which are basically website pages without any navigation so the viewer forced to make a specific action or leave the site.
You can still use WordPress for this but you need a theme that will allow you to remove the header and footer for pages.
Email Marketing
You’ll also need an email marketing software for different campaigns and to send automated messages when a user signs up for a lead magnet or other offers.
This is a must for automated messages and nurturing your list.
Forms
In order to generate leads, you need to be able to capture contact information like emails, name, and phone numbers.
You’ll need to capture first names and emails at the minimum. If you ask for too much information, you run the risk of getting less leads.
There’s lots of ways to do this including plugins or widgets from your email marketing or website builder.
Booking / Scheduling
You’ll also need a way to book and schedule your consultations or discovery calls.
Calendly is a popular calendar software that lets you add calendars so you can have an online scheduler for bookings on your website.
Automation Software
Now you need a way to automate the process of delivering your emails, messages, campaigns, and generating leads so it frees you up to do other things.
There are different ways to set up automations and you can do this with some of the email marketing tools but each have their pros and cons.
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As you can see, all you need is:
Step 1: Niche
Step 2: Signature program
Step 3: Leads
Step 4: Funnel
Step 5: The Engine
And then, you can create a profitable and scalable Health Coaching business with less stress & more freedom.
Option 1 - Do It Yourself
You can do this yourself with a number of different software but here’s the problem:
You’ll need to create a website, landing pages, forms, and all the different steps of the funnel
It takes a lot of time, costs, and tech knowledge to get everything set up and running
You’ll need several different software or plugins to tie everything together.
This will leave you frustrated and eventually giving up
Cost on average for all the software could end up costing $1300/mo
It could take you 6-12 months or longer
Option 2: Hire someone to create the funnel and system
You might get results but you’ll be tied to a system that could cost a lot more.
You may end up continuing to pay that person for updates and maintenance long term.
$15K average + cost of software
Uncertain of how long it will take
OR...
You can use our Health Coach Engine to get consistent clients, build a profitable and scalable health coach business better and faster, while saving you time and money in the process.
OR...
You can use our Health Coach Engine to get consistent clients, build a profitable and scalable health coach business better and faster, while saving you time and money in the process.
Here’s what you can do with Health Coach Engine:
You’ll be able to build a successful, profitable, and scalable health coaching business.
You’ll be able to serve a much larger audience all over the world
You’ll finally have a framework and system for bringing on clients consistently.
You’ll have more time to work on your business instead of in your business.
You’ll have more freedom and flexibility to work from anywhere in the world.
You’ll feel confident and successful because you’ve found a system that was specifically built for health coaches like you.
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So how does it work?
Before, when you wanted to build a health coaching business, you would need to do it yourself by spending a ton of time and money creating content and learning 10 different software programs and hiring someone to help.
But now, you can use the all-in-one Health Coach Engine with everything you need to create a profitable and scalable health coaching business so you can serve more clients and manage all your sales and marketing with less stress and more freedom.
Websites & Landing Pages
Before, when you wanted to create websites or landing pages, you would need to hire a web designer and developer.
But now, you can use our professionally designed, pre-built websites and landing pages.
Contacts & Emails
Before, when you wanted to build an email list and send emails, you would need to set up an email platform like MailChimp, Constant Contact, or Active Campaign and link it to your website.
But now, you can use our software to capture and manage all your contacts and send emails in one platform.
Calendars
Before, when you wanted to have online scheduling, you would need software like Calendly for your website.
But now, you can book and schedule your appointments right from your website without any other software.
Social Media Planner
Before, when you wanted to post to Facebook, Instagram, LinkedIn, or Google Business, you would need to login to each account separately.
But now, you can use our social media planner to plan, schedule, and post to all of your accounts in one place.
Funnels
Before, when you wanted to create a sales funnel, there wasn’t an easy way to manage and keep track of all the steps.
But now, you can use the funnel builder to easily create and manage every step of your funnel.
Automation
Before, when you wanted to create automations for emails and appointments, you would need expensive and complicated software.
But now, you can use workflows to create different actions so you can automate a lot of tasks like email sequences, welcome messages, appointment reminders, and more.
Memberships
Before, when you wanted to offer a group coaching program, you’d have to integrate another separate piece of software.
But now, you can create courses and membership sites without additional expenses.
Payments
Before, when you wanted to create products, invoices, and take payments, you would need to set up a merchant account.
But now, you can create products, invoices, recurring payments, and even text-to-pay so you can get paid faster.
There’s more
We’re not done. There’s so much you can do.
Reviews
Chat
Call Tracking
SMS Messaging
Analytics
Reporting
In order to build a marketing system like Health Coach Engine, you would need to combine a variety of software and it would cost you around $1300 per month, not to mention all the time to learn, set up, and manage each program.
Health Coach Engine is only a fraction of the cost. We normally sell the system for $497/month but we are offering it for only $297/month or a lifetime offer of one time payment of $997.
Other software
Health Coach Engine
Email Marketing
SMS Communication & Marketing
Sales Funnels
Website Builder
Call Tracking
Surveys & Forms
Booking & Appointments
CRM & Pipeline Management
Tracking & Analytics
Course/Products
Reputation Management
Total Price
$99/month
$99/month
$297/month
$29/month
Our Price
$497/month
Today’s Price
$297/month
One time offer
$997 lifetime
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With Health Coach Engine, you can:
Build a high-converting sales funnel
Start driving traffic to your offer or landing page
Automate emails and workflows so you can focus on other areas of your business
Create courses and membership sites
Accept payments
Manage your sales and marketing
And more… all in one place
And you’ll be on your way to creating a profitable and scalable health coach business with less stress and more freedom.
Here’s what you get with Health Coach Engine:
Complete done-for-you health coach funnel. All the steps that will lead your ideal customer through your sales funnel process including: landing pages, booking pages, thank you pages, webinar pages, email confirmations, follow up emails, and booking email reminders.
Manage your contacts. This allows you to manage all of your customers and contacts in one location.
Centralized Communication. See all of your conversations and respond to them even if they reached out to you through email, text messaging, fb messenger, website chat, or google chat.
Email Marketing. Send email campaigns and automated sequences to nurture your email list.
Create Courses. Start your group coaching program with memberships so you can scale your coaching business with recurring revenue.
Forms and Surveys. Create online forms to capture valuable information or use survey forms for quizzes and feedback.
Social Media Planner. Schedule and post to facebook pages, facebook groups, Instagram, google business page, and linkedIn
Chat. Add a chat function to your website to capture leads and answer questions for potential customers.
Calendars. Create and manage your bookings and appointments. You can even sync with your google calendars.
Payments. Accept payment and create invoices directly from Health Coach Engine. You can even set up text-to-pay and get payment through text messaging.
Reviews. Testimonials and reviews are valuable to any business. Manage your online reviews by sending requests and reply directly to them in one place. You can even use the review widget to display your reviews automatically to your website.
Reporting. See how your facebook and Google ads are performing and track your revenue with the reporting tools.
Mobile App. Manage your business from your phone with our mobile app.
Your health coach business in one place. Stop paying for all the software to make your business work and start using a system that works for you.
WARNING!
We can only offer this price to a select number of customers because of our limited staff and want to ensure the quality of our service, so make sure you act now before we close this offer and the price increases.
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Bonus
Limited time only: Free Health Coach Excelerator bundle
Build your business bundle
Logo creator
Worksheets
Health coach business templates
Canva templates
Business card templates
Letterhead templates
Presentation templates to build your course
Social Media templates
Lead magnet mockup
Guarantee
Of course we back everything up with a guarantee. Meaning if you’re not satisfied within the first 30 days, we’ll refund your money back.
You get:
Complete done-for-you health coach funnel
CRM: Manage all your contacts
Centralized Conversations
Email Marketing
Courses
Forms & Surveys
Social Media Planner
Chat
Calendars
Payments & Invoices
Reviews and reputation management
Reporting
Mobile App
Your Health Coach Business in one place
Bonus: Health Coach Excelerator tools and templates
FAQ
Will this work if I’m just getting started?
Yes. We created this for new health coaches to accelerate the process of getting your health coaching business started.
Will this work if I already have a health coach business?
Yes. This works for health coaches who want to streamline their business, optimize their sales and marketing process, and take their business to the next level.
Will this work if I have or want to start a group coaching program?
Yes. You can use Health Coach Engine memberships to build your course and even accept payment.
Will this work if I already have a website?
Yes. You can still use this if you already have a website. You can create landing pages and direct them from your website. There’s also a WordPress plugin you can use.
Is there a limit to how many websites and funnels I can create?
No. There is no limit so you can create as many websites and funnels as you want.
Is there a mobile app?
Yes. There’s a mobile app so you can manage all your leads and conversations on your phone.
Start creating your profitable and scalable health coaching business now!
Just hit the button below to purchase before time runs out.
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